Paddy Power selects Netinsight web analytics
An
Unica product story
Edited by the Marketingweek Marketplace editorial team
May 7, 2010
Paddy Power has selected Unica's Netinsight web analytics solution to provide advanced player-level web analytics and optimise its online customer experience.
Unica's web analytics solution will be rolled out across Paddy Power's entire web property, enabling the company to measure site performance and tailor the site to better meet the needs of its customers.
Paddy Power worked with Unica partner SCL to provide consultation; SCL will play a central role in the implementation and day-to-day management of the solution.
Available as an on-demand or on-premise solution, Netinsight delivers self-service capabilities built on a flexible and open data architecture.
Netinsight allows marketers throughout the enterprise to perform in-depth analysis of website visitor behaviour by cleanly separating tagging from the way that data is analysed.
The system's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behaviour.
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