Product category:
Business intelligence
News Release from: Unica Corporation | Subject: Affinium Campaign and Affinium Plan
Edited by the Marketingservicestalk Editorial
Team on 21 May 2008
Financial institution wins marketing
award
European financial institution Fortis has been rewarded at Unica's 2008 Marketing Innovation Summit for using Unica's Affinium Campaign and Affinium Plan to drive down marketing costs.
Enterprise marketing specialist Unica has selected European financial institution Fortis as the winner of the Marketing Success Award at Unica's 2008 Marketing Innovation Summit Fortis, which presented its success scenario to nearly 700 attendees at the conference's general session, was chosen by MIS attendees from a group of European and North American finalists
This article was originally published on Marketingservicestalk on 28 Mar 2008 at 8.00am (UK)
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Attendees based their selection on Fortis' innovative use of EMM technology and results the generated.
Karel Dhont of Fortis said: "Fortis operates in more than 50 countries, and in order to assure continued growth in our increasingly competitive market, we have chosen to implement Unica's Affinium Campaign and Affinium Plan.
"Together, the solutions improve our overall marketing processes; we achieve lower marketing costs, improve sales results and increase revenue considerably".
Finalists, which also included ING, were chosen by an independent panel of marketing influencers, including Suresh Vittal of Forrester Research, Carol Meyers of LogMeIn and Ginger Conlon of 1to1 Magazine.
Conference attendees selected Fortis from the largest number of international MSA applicants in the history of the Marketing Innovation Summit.
"Fortis won over the voters with its sophisticated and impressive use of marketing automation software," said Yuchun Lee, CEO of Unica.
"We commend Fortis on winning this year's Marketing Success Award; they epitomise marketing success, as do all of the organisations who vied for this honour".
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