Umpf provides publicity and digital support
An
Umpf product story
Edited by the Marketingweek Marketplace editorial team
Jan 20, 2010
Umpf has provided publicity and digital support to Westrow as it launches an in-salon and online 'Love Your Hair' campaign.
As part of the campaign, the hairdresser is giving away 400 haircuts to men and women in its seven salons on 12 February, ahead of Valentine's Day.
As well as an in-salon campaign, a separate online promotion will give away 100 free haircuts - 10 every day for 10 days from 19 January - to people signed up to Westrow's Facebook fan site.
Westrow's brand agency Banana Kick produced the creative work.
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