Search 9 PPC platform increases return on ad spend

A Coremetrics product story

Edited by the Marketingweek Marketplace editorial team May 31, 2010

Coremetrics has launched Coremetrics Search 9, a pay-per-click (PPC) management application that is designed to increase return on ad spend while increasing team productivity.

Search 9 automatically analyses paid search ad performance to identify ads that are over- or under-performing compared with others in the same ad group.

This feature allows marketing teams to identify which ads are most likely to deliver business-impacting results through conversions and sales.

Search marketers can pause, revise or delete ads to continually promote ads that deliver the best results.

Search 9 also introduces enhanced ad and keyword pivoting to help ensure a high degree of relevancy between ads and keywords.

Marketers can find all ads containing specific copy and replace it with other copy.

This find-and-replace feature can be used to make changes to keyword-level destination URLs as well.

To help increase ROAS and drive greater revenue, Search 9 also simplifies the ad scheduling process.

Marketers can schedule any set of ads to launch at any date and time in the future, or on a regularly recurring schedule.

Search 9's advanced filters enable marketers to identify which ads will be affected by schedule changes.

Marketers can use structured filters to target specific ads by identifying campaigns, ad groups or vendors, and/or specific content included in those ads.

Coremetrics Search is a PPC management solution built on the foundation of enterprise-level web analytics and fully integrated into the Coremetrics Continuous Optimisation platform.

Clients use Coremetrics' robust attribution system to optimise search advertising campaigns beyond the last click, and leverage the analytics integration to bid on new keywords that have been proven to work in natural, onsite and original search queries.

Clients can also leverage deep integration with Coremetrics Livemail and Coremetrics Adtarget to quickly connect with website visitors, retargeting them with cost-effective targeted e-mails and display advertising.