Coremetrics provides Epson with customer insight
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Coremetrics product story
Edited by the Marketingweek Marketplace editorial team
Feb 25, 2010
Coremetrics has been appointed by Epson Europe to deliver its Analytics and Explore, which will provide insight into onsite visitor behaviour and ad-hoc reporting.
This will enable Epson to base strategic and technical marketing decisions on customer data.
Coremetrics Analytics will provide a single resource for planning, measuring and testing integrated marketing activity.
The solution captures every click by each visitor over time and stores them in Coremetrics's Lifetime Individual Visitor Experience (LIVE) profiles, furnishing marketers with actionable insight into customer behaviour.
Coremetrics Explore will supply Epson Europe with tailored, in-depth reporting on the company's online marketing initiatives and website to ensure marketing budget is allocated correctly.
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