Coremetrics enhancements span key applications

A Coremetrics product story

Edited by the Marketingweek Marketplace editorial team Oct 13, 2009

Coremetrics has announced enhancements to the Coremetrics Continuous Optimisation Platform, a system that addresses the need to more successfully convert and retain customers online.

The company said the enhancements span three key marketing applications - Intelligent Offer, Search, and Explore - and take the guesswork out of online marketing.

The automated cross-sell and up-sell recommendations engine in Coremetrics Intelligent Offer now features an optimised algorithm for homepage recommendations.

This is said to enable businesses to expand home-page offers across multiple product categories and to tailor individual offers to customers, driving higher average order values.

The pay-per-click marketing management capability of Coremetrics Search now features campaign cloning, saving clients time by automatically replicating campaign elements within Google or to Yahoo and Microsoft (and vice versa).

Keyword suggestions enable marketers to bid on keywords that their target audience actually uses.

The ad-hoc reporting tool Coremetrics Explore now features transactional multichannel reporting to clients can identify which online campaigns best influence offline transactions.

By leveraging the advanced segmentation and attribute reporting in Explore, clients can tie offline transactions to online campaigns, uncover product affinities across channels, and effectively build a comprehensive visitor profile that ties together behaviour data across channels, platforms and browser cookies.

Multichannel reporting in Coremetrics Explore further enhances Coremetrics's Lifetime Individual Visitor Experience (LIVE) Profile, which tracks a customer's browsing behaviour over the long term, including offline information, not just the first or last click.

The historical data is used across all Coremetrics products and consequently across all marketing campaigns to optimise results.

This data is said to position businesses to serve customers tailored experiences based on their individual history - on a website, via e-mail and across multiple ad networks.