Coremetrics to maximise Lipsy marketing ROI
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Coremetrics product story
Edited by the Marketingweek Marketplace editorial team
Sep 10, 2009
Lipsy has selected Coremetrics to identify the most powerful branding influences in the women's fashion retailer's online marketing strategy and maximise marketing return on investment (ROI).
The deal comprises Coremetrics Analytics for online analytics, Coremetrics Search for pay-per-click management application and Coremetrics Explore for ad-hoc reporting.
Coremetrics Analytics will enable Lipsy to identify which online marketing channels effectively drive website traffic and conversions, as well as those that secure brand terms front-of-mind with customers.
Coremetrics Explore will present analytics data in easy-to-interpret, customisable visual reports.
Lipsy will use Coremetrics Search in conjunction with its search agency to verify search activity and gain a deeper level of insight into its search campaign, particularly around the effectiveness of branded versus generic search terms.
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