Coremetrics details benchmarking system

Coremetrics has unveiled Coremetrics 2009, a significant technology upgrade to Benchmark, Explore and Search platforms, and further refinements to Coremetrics Analytics.

Coremetrics 2009 is a peer-level benchmarking system that measures marketing results against the competition.

It delivers enhancements that pave the way for visitor-centric marketing, including tools for understanding mobile users and their interactions with online campaigns.

Coremetrics Benchmark gives businesses a visual and customisable dashboard for analysing their site's performance competitively and historically.

Clients can compare their business's performance against a vertical and sub-vertical, as well as against the historical performance of their site.

Coremetrics Explore is an ad-hoc reporting application that enables businesses to independently create custom reports without having to rely on IT or an analytics vendor.

With Coremetrics 2009, businesses can take advantage of Explore's new best practice; standard reports to more quickly gain insights into business trends such as marketing channel shift and visitor engagement.

Marketers can customise their reports to deliver the right data to the right stakeholders in the right context by taking advantage of new functionality, including mobile analytics, which allow businesses to understand the role mobile devices and carriers play in the success of online marketing campaigns.

Users can correlate the data with other values such as pages seen, product purchased, marketing channels, visitor geography and more.

An additional function is relational zoom, which allows businesses to relate one set of data to multiple data sets, and uncover hidden data relationships.

Coremetrics Analytics provides accurate and complete records of visitor behaviour, and stores them in Coremetrics' Lifetime Individual Visitor Experience Profiles' secure data warehouse that comes standard with the solution.

Coremetrics 2009 introduces several customer-requested refinements to Analytics, including an annotations function so users can flag important data points and trends.

Coremetrics Intelligent Offer drives more revenue from cross-sells and up-sells with greater merchandiser control to support product promotions, more targeted rules and the ability to view sample offers.

Coremetrics 2009 introduces simplified tagging and output loading that can reduce deployment times by as much as 30 per cent.

Coremetrics Search gives marketers greater control over their online dollars through enhancements to bid management rules.

Marketers can now tie bids to imported metrics such as inventory or cost of goods sold, calculated metrics such as net revenue or ad revenue per page view.

Through these rules, marketers can be focused on their advertising spend and avoid paying for keywords tied to low- or out-of-stock items.

Coremetrics Search is now available in Japanese.

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