Coremetrics named a web analytics market leader

Coremetrics, the provider of digital marketing optimisation solutions, has been recognised as a leader by the JupiterResearch "web Analytics Buyer's Guide" Constellation report.

In JupiterResearch's evaluation, Coremetrics emerged as a definitive industry leader for large enterprises using analytics and also attained industry-leader status for small-to-midsize businesses (SMBs).

In addition, Coremetrics received the highest rating for advanced web analytics features, such as marketing attribution and advanced segmentation analysis.

"While other market leaders have made dramatic changes to their business since the last JupiterResearch report, Coremetrics has continued doing what they do best: providing great analytics services and support to an increasingly sophisticated customer base," said Eric T Peterson, former JupiterResearch analyst and CEO of the strategic analytics consulting group Web Analytics Demystified.

"More importantly, Coremetrics has been able to leverage its expertise to both maintain its leadership position servicing the large Enterprise and move effectively into the SMB market despite the presence of some exceptional competition".

"Coremetrics continues to earn its place among the web analytics industry leaders with the Spring 2008 release.

"Updated on the premise that flexibility is key to successful analysis, enhancements included custom reporting templates, advanced segmentation analysis and data exploration through the Explore tool," lead author John Lovett noted in the report.

JupiterResearch also declared: "In addition to its new data visualisation tool, Coremetrics added Coremetrics Connect to provide data integration capability and enhanced Intelligent Offer, which fortifies its already-robust merchandising capabilities.

"Coremetrics has numerous clients in travel, financial services and publishing verticals, but maintains a stronghold in the retail category.

"It delivers an intuitive interface with contextual help and a virtual analyst to guide practitioners with insightful recommendations.

"Clients were most pleased with the usability of the application, segmentation, as well as ability to create custom reports and use all functionality within the tool".

"Coremetrics solutions continue to pay daily dividends in improved market performance for our customers," said Joe Davis, president and CEO of Coremetrics.

"We feel our recognition as a leader in the JupiterResearch Constellation Report reflects our commitment to deliver strategic value to our customers".

Coremetrics was also recognised as a leader, for the fourth consecutive year, in the Forrester Wave report, 2007.

Coremetrics' web analytics solutions are unique in the industry.

The solutions combine the convenience of report templates built around best practices for specific roles in specific industries, as well as the power of a robust ad hoc reporting tool.

Moreover, Coremetrics solutions are powered by LIVE (Lifetime Individual Visitor Experience) Profiles, the industry's only complete record of all visitor activity over time.

This allows marketers to improve the performance of all their marketing activities, from email and paid search campaigns to website usability, by empowering them to target audiences with relevant messages based on prior behavior.

Coremetrics is an innovator among SaaS providers in providing hands-on business support in conjunction with an on-demand solution that embeds industry-specific best practices, helping clients interpret and make best use of their data.

The Jupiter Constellation is a vendor evaluation framework meant to help business executives make decisions about technology.

Each vendor was evaluated using a weighted scorecard.

Jupiter analysts based their evaluation on briefings with the vendors, inquiry and other contact with customers, consideration of deployments, executive surveys and other feedback from the field.

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