GettingPersonal.co.uk appoints Coremetrics

Edited by the Marketingservicestalk editorial team Jul 17, 2008

Coremetrics, digital marketing optimisation expert, has been appointed by GettingPersonal.co.uk, one of the UK's leading online retailers of personalised and unique gifts.

The deal delivers Online Analytics, Search Application and Intelligent Offer to help the company acquire, convert and retain online customers.

The suite of solutions will enable GettingPersonal.co.uk to fully integrate its digital marketing efforts and increase its return on investment.

GettingPersonal.co.uk offers unique gifts that can't be found on the high street as well as personalised calendars.

One of the UK's leading online gift retailers, the company prides itself on customer service with the key goal of ensuring all customers are happy and can buy with confidence.

John Smith, Co-Founder, GettingPersonal.co.uk, said: "As an online business, it is essential for us to understand how our customers use the site and what they like.

"We selected Coremetrics because it is proven to accurately analyse visitor behaviour.

"Coremetrics solutions will provide us with data that will enable us to fully maximise our digital marketing mix and ultimately deliver a better service, ensuring that every visitor receives the experience they are looking for".

Richard Sheppard, VP and General Manager of Coremetrics EMEA, added: " GettingPersonal.co.uk's business model works because the company focuses on its customers and delivering the products and service that they value.

"Through Coremetrics, they can see exactly how visitors are interacting with the site, how marketing campaigns are driving traffic and sales, and most importantly, where things are not working".

Online customer behavioural and contextual data covering every visitor's lifetime is uniquely captured by Coremetrics.

Stored as LIVE (Lifetime Individual Visitor Experience) Profiles, Coremetrics can provide the most up-to-date and actionable insight in the industry.