Scotts and Co selects Coremetrics to boost ROI

Coremetrics, a provider of digital marketing optimisation solutions, has been appointed by Scotts and Co, the UK's largest independent multi-title catalogue specialist.

The deal delivers Coremetrics' web analytics solution to help the company acquire, convert and retain online customers and increase their digital marketing ROI.

Scotts and Co is best known as the publisher of the UK's best-loved mail order catalogue Scotts of Stow, which specialises in products for the kitchen, home and garden.

It prides itself on providing clever, unusual and attractive products, many of which are exclusive to Scotts and Co.

With an extensive online offering including nine separate brands, the company places great value in its website visitors and prioritises customer satisfaction online.

Wendy Derbyshire, Director of eBusiness and IT at Scotts and Co, commented: "Understanding our customers is a key part of our ability to deliver superior customer service.

"After extensive research we identified Coremetrics as the market-leader for online analytics.

"We are confident that Coremetrics is the right partner for us, and that they will help us to achieve our e-commerce goals and deliver an increased ROI".

Richard Sheppard, VP and General Manager of Coremetrics EMEA, said: "Retailers like Scotts and Co need to be able to accurately analyse visitor behaviour in order to understand what its customers want.

"Because Coremetrics captures detailed visitor profiles, they can see exactly how visitors are interacting with the site, how marketing campaigns are driving traffic and sales, and most importantly, where things are not working.

"Having this information at the fingertips will enable Scotts and Co to make informed decisions about changes to the website, ensuring that every visitor receives the experience they are looking for".

Online customer behavioural and contextual data covering every visitor's lifetime is uniquely captured by Coremetrics.

Stored as LIVE (Lifetime Individual Visitor Experience) Profiles, Coremetrics can provide the most up-to-date and actionable insight in the industry.

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