Product category:
Internet, email, search, web design
News Release from: Twentysix (London and Leeds)
Edited by the Marketingservicestalk Editorial
Team on 30 November 2007
Twentysix creates e-shop selling cows
'n' things
Full service digital agency twentysix London has delivered an interactive e-commerce site for Help The Aged selling 'Cows 'n' Things' in aid of the world's most disadvantaged elderly.
Twentysix London was tasked by Help the Aged to review and update the Cows 'n' Things microsite; the update was to include the new catalogue and build on earlier success The refreshed Cows 'n' Things microsite is designed to be a year-round experience
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
Related stories
MyMTV.com opens up digital libraries to Web 2.0
A creative web-based package commended at this year's MipTV Content 360 International Digital Pitching Competition allows digital library owners to reinvent themselves as Web 2.0 communities.
Twentysix puts Royal Navy on interactive map
Full service digital agency twentysix London has developed another groundbreaking application for the Royal Navy, which puts the Service's Global Operations on show for all to see.
The colourful new site is a fully searchable shop window of essential items that can transform the lives of the world's poorest and most vulnerable older people, who are often responsible for supporting families.
The 'Cows 'n' Things' ethical gift scheme has been expanded to include goats, cows, toilets, bee-hives, medical equipment, even small businesses such as tea shops, ranging from GBP5 to GBP400, that will help free disadvantaged older people from poverty, isolation and neglect.
As well as gifts, which can be searched by price, category or alphabetically, the site features stories of those who have been helped by the scheme and information about the charity and the work it does.
The new site also improves the overall shopping experience with an updated basket system, personalised messages and multiple address deliveries.
Whilst a serious subject, a fun and quirky creative approach ensures engagement and the customer journey is matched by the story (for example, the post-purchase email shows animation of a personalised box being dropped from an aeroplane).
Paul Coffey, client services director, twentysix London, said: "Simple functionality and clear navigation are key to encouraging visitors to buy gifts from themselves or on behalf of others to help people on the other side of the world.
"Cows 'n' Things is a positive scheme that can provide aid at grass roots level and we have conveyed that optimism through bright graphics, fun animation and by featuring the stories of the elderly whose lives have been transformed by donations.
"We are proud to be part of such a heart-warming project than can really make a difference to families around the world".
The site goes live in early December.
• Twentysix (London and Leeds): contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
