Product category:
Internet, email, search, web design
News Release from: Twentysix (London and Leeds)
Edited by the Marketingservicestalk Editorial
Team on 21 November 2007
Barratt Homes redevelops online profile
Full service digital agency twentysix London has delivered Britain's best-known house builder Barratt Developments a customer-focused website that offers better functionality and usability.
Twentysix won a six-way pitch for the brief to design and build the new site for Barratt Homes and help develop its brands online in a more public-facing direction Site users can now save their favourite properties to a 'My Barratt' interactive shopping tool so they can share details with family and friends on the home they are looking to buy
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
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It includes advanced search features that allow them to drill down to information on over 450 developments nationwide.
The company's marketing teams at each development can also keep visitors informed of the current buying opportunities, by uploading site plans, floor plans, virtual tours, availability and latest pricing details.
Ian Anderson, business development and corporate director of twentysix London, said: "Barratt has an enviable brand reputation, having won every major industry award in recent years.
"We have aimed to capture online its impressive history, commitment to innovation, continuous product development and highest standards of design, construction, quality and customer service in a way that will engage its target market".
Sam Moore, head of digital for Barratt Developments, said: "We have an unrivalled track record of consistent growth over recent years and have built and sold around 300,000 homes.
"We want to tell that story publicly and online is an excellent way to let us talk to our audience of homebuyers.
"Twentysix London not only understands how to achieve that for us online, but also how to engage with our prospective buyers and increase footfall to our developments.
"Exceptional project management skill and development has allowed us to achieve our goals in very tight time frames".
Stage two will see the integration of the system into Barratt Development's administration along with the development of other group brand sites on the same platform.
Twentysix London has also advised on online financial corporate communication issues for Barratt Developments.
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