Twentysix London refreshes travel brand website

Following a seven-way pitch, full service digital agency twentysix London has won the brief to develop the online brand of world-renowned luxury travel company Abercrombie and Kent.

The agency has delivered a new website and will continue to advise the 45-year-old travel company on its online and e-marketing strategy.

Abercrombie and Kent is the original luxury travel company.

Born as a safari specialist in 1962, AandK's unparalleled travel service now extends around the globe on six continents offering tailor-made private travel.

With 24/7 support from a network of more than 50 on-site local offices, it ensures "by invitation only" access to inspiring experiences.

The new website, which launches in late September, makes a feature of beautiful destination photography and upgrades usability to put the visitor at the centre of their online journey.

New features include trip recommendations, the ability to search by destination, theme or desired experience, from adventure and relaxation to family trips or dream honeymoons.

Visitors will also be able to 'point and pick' from AandK's range of annual brochures direct from the front page.

They can also sign up to AandK's regular newsletter, find out about latest offers and check out news and events.

Ian Anderson, Business Development Director at twentysix London, said: "Abercrombie and Kent is famed for delivering inspirational journeys of a lifetime with a focus on personal service.

"We wanted AandK's website to mirror the brand values that have made the company an enduring success, delivering unparalleled usability, whilst at the same time standing out as the leading online travel website".

Ben Blackler, Director of Marketing UK for AandK, said: "Our standards are the highest in the travel industry and we want a website that reflects that; twentysix London has developed our site to incorporate slicker functionality, inspiring design and easy-to-follow more intuitive signposting that totally supports what we are all about; memorable journeys that take travellers exactly where they dream to be.

"We have been impressed by twentysix's grasp of our brand and their ability to convey it to the public online.

"We look forward to working with them to further develop the website and our brand relationship with our prospective clients and returning customers".

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