Twentysix develops intranet for Sportingbet

Full service digital agency twentysix London has developed a new unifying intranet for Sportingbet, one of the most powerful firms in global e-gaming, as it continues to expand worldwide.

Sportingbet is an AIM listed company with offices in London, Dublin and Australia, and will soon open offices in Guernsey.

Sportingbet employs more than 350 people, and its largely decentralised operating strategy has allowed it to go from strength to strength since its inception in 1998.

Ian Anderson, director of corporate communications, twentysix London, said: "Sportingbet operates in a boom marketplace and has expanded rapidly in recent years - it needed to find a way to communicate with its people around the world, keeping them informed of developments, as well as focused as a company.

"The intranet provides essential staff information using an interactive interface, and includes a staff telephone directory, HR policies and procedures, company news, a 'suggestion box' and financial information including the company's latest share price".

A special competition with a prize worth GBP1,000 will mark the launch of the intranet.

Staff can nominate exceptional colleagues via the new intranet, from which a shortlist of six will be chosen and profiled on site.

Staff can then nominate a winner who will be announced in late August.

Lisa Caswell, group communications executive of Sportingbet, said: "The online gaming world is a rapidly changing one and it is imperative we keep all of our stakeholders, including our employees, up-to-date with what is going on.

"On the flip side, an intranet allows us to garner the ideas and talents of our company members and ultimately make us a more successful company.

"We decided digital was the most timely and cost-efficient way to help us achieve effective internal communication, for all the obvious reasons - it can be accessed globally, updated easily and as many times as necessary and there are no print costs - which, of course, is eco-friendly.

"The intranet is fundamental to our plans to increase our reach geographically and extend our profitability, as it will provide a way to help us operate lightly and efficiently; we're delighted with the way twentysix have approached and delivered this key project to us.".

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