Twentysix to boost web sales of Paris Pass

The Leisure Pass Group has picked twentysix Leeds to design an e-commerce site to promote the purchase of a money-saving card allowing tourists to jump queues at major Paris attractions.

The digital communications agency will create a dynamic online experience for potential sightseers that will offer an exciting taste of Paris and promote the benefits of the card with the aim of increasing sales.

The website launches in early June, just in time for summer.

The card allows tourists who want to get the most out of their trip to Paris, to visit a large number of attractions free for a minimal one-off fee while letting them side-step the queues.

Gail Dudleston, managing director of the twentysix London and Leeds offices, said: "As well as converting site visits into sales, our e-commerce and e-marketing expertise can deliver a first-class consumer experience that will help develop the relationship between the brand, customers and prospects.

"By creating a site that communicates clearly and gives a highly enjoyable user journey we hope to demystify Paris and take away the barriers that can put a traveller off".

Emma Thomas of The Leisure Pass Group, said: "This is a very important and exciting project for us - we are delighted to be working with the twentysix team and we are confident their retail, e-commerce and e-marketing expertise will give us a way to communicate the delights of Paris and the clever way to access them via the Paris Pass.".

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