Tax advisers pick twentysix as digital agency

twentysix London has been appointed as digital communications agency to Chiltern, the UK's leading independent tax advisory firm, after a three-way pitch.

One of the agency's first tasks will be to redesign, launch and promote a new corporate website for Chiltern.

This will be developed in line with Chiltern's recently restructured business model and brand development and will play a key role in positioning the firm as a credible alternative to the big four accountancy firms in the tax arena.

twentysix London has also been briefed to develop and implement a digital communications strategy which will tie together online advertising, email marketing and search activity to support Chiltern's ambitious plans for growth.

twentysix London will build the site to include reliable CMS, a logical structure, a clearly communicated brand identity and site promotion and statistical reporting elements.

Chiltern was impressed with twentysix London's creative ideas, which included innovative ways in which to engage with its four key markets - corporate, private clients, public sector and TSP (tax support for professionals).

Gail Dudleston, twentysix London managing director, said: "The site will receive a new and visually exciting look that reflects Chiltern's brand development.

"It is to be an online brochure and information centre to reflect the firm's bespoke services and personal service to clients in their four key markets.

"Ultimately it will help differentiate Chiltern in their marketplace and contribute towards meeting their ambitious growth targets".

Abigail Tarren, head of business development and marketing of Chiltern, said: "The site needs to demonstrate our unique market positioning, our proactive approach and our energy and flair in delivering bespoke tax solutions.

"twentysix London impressed and excited us with their ideas and we are keen to put them into practice".

The website will be launched in June.

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