Product category:
Online ad campaigns
News Release from: Twentysix (London and Leeds)
Edited by the Marketingservicestalk Editorial
Team on 04 April 2007
Johnston Press pushes e-commerce sites
The Leeds office of digital communications agency twentysix is to promote regional newspaper group Johnston Press by creating an integrated 2007 campaign for two mass market e-commerce sites.
Twentysix Leeds will develop a campaign including press ads and online banners to raise awareness of and drive traffic to the Johnston Press-owned Property Today (www.propertytoday.co.uk) and Motors Today (www.motorstoday.co.uk) sites The campaigns kick off in late April
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
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Motors Today provides access to over 200,000 used vehicles of all shapes, sizes and prices across the country.
Property Today comprises an in-paper property supplement and website that contains over 100,000 properties for sale across the country.
Both sites offer buyers and sellers a fully searchable national database as well as expert advice and related services.
Gail Dudleston, managing director of the Twentysix London and Leeds offices, said: "We have worked with Johnston Press for three years during which time we created our well-received 'Mad about Motors' and 'Love' campaign driving traffic, successfully increasing brand awareness and winning them an award along the way - we are delighted that we have the opportunity to do this again".
The 2007 campaign will communicate the websites' key offers to a mass audience, promoting the local focus, nationwide reach and easy functionality to deliver the perfect local solution for property and motor buyers and sellers.
Toi Bissatt of Johnston Press said: "Twentysix Leeds have proved themselves already with effective and creative campaigns that have delivered the goods and we look forward to a continuing successful relationship.".
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