Product category:
Design services
News Release from: Turquoise
Edited by the Marketingservicestalk Editorial
Team on 28 November 2007
Blinko launches new brand image
Blinko, the global consumer brand for mobile VAS, has a new look and feel to strengthen awareness of the brand and its unique products and services among mobile entertainment users worldwide.
Buongiorno, multinational leader in digital entertainment, is launching a totally new look and feel for Blinko, its global consumer brand for mobile Value Added Services The rebranding project's objectives are to re-present Blinko to existing and prospective customers, motivate its team of more than 700 professionals around the world and create increased shareholder value in the Blinko business
This article was originally published on Marketingservicestalk on 6 Dec 2007 at 8.00am (UK)
Related stories
Saudi TV launches distinctive brand identities
Saudi TV, Saudi Arabia's national broadcasting corporation, is launching striking new brand identities for its four core channels, created by international branding experts Turquoise.
The brand strategy and new brand identity have been developed by international branding consultancy Turquoise.
The strategic positioning of 'Activating Entertainment' was developed for the brand and this is being underpinned by the consumer strapline "Love Entertainment - Love Blinko" which can be adapted, depending on the focus of each communication: such as "Love chat - Love Blinko".
Accordingly, the bold new logo, which uses digital steel 3D type with a glass-like effect on a red background, emphasises the same 'Love' message by using a heart device as the 'B' in the name.
The fresh, dynamic identity includes a new logo as well as a series of properties developed for all entertainment genres: video, games, music, sport and love/chat.
Turquoise has then applied these properties and brand icons across all key internal and external brand touchpoints.
The new branding also includes a 'swirl' device to demonstrate movement, dynamism and energy, illustrating the excitement of what happens when the Blinko button is activated.
They have been tested on all iterations of the brand, online, on wap and on conventional media.
Lucia Predolin, International Marketing and Communication Director at Buongiorno, commented: "We are very excited about the new branding which Turquoise has developed for us.
"With their in-depth knowledge of the telecoms marketplace and great creativity they have been able to develop a brand that is flexible enough to work across all our markets and products, and which really talks to our target audience.
"It looks fresh and funky and will help us to claim our position globally as the consumers' first choice in digital entertainment for mobile".
Juan Pedraza, Creative Director at Turquoise, added: "It has been great to work on such an exciting brief and we are delighted to have come up with a really powerful creative solution.
"We are confident that this new branding will be instrumental in developing real awareness among its target audience, and will communicate its brand values and vision to both existing and potential customers".
• Turquoise: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
