Product category:
Design services
News Release from: Turquoise
Edited by the Marketingservicestalk Editorial
Team on 27 November 2007
Turquoise creates identity for Freedom4
Pipex Wireless, a joint venture between Pipex Communications and Intel Capital, is launching its new brand nationwide - Freedom4, designed by Turquoise..
Freedom4 recently began the roll-out of its WiMAX infrastructure across the UK, providing users with a ground-breaking personal wireless internet experience Freedom4 is a completely new broadband wireless service that operates without a fixed line connection, enabling customers to access their personal broadband service whenever they are in a WiMAX zone
This article was originally published on Marketingservicestalk on 6 Dec 2007 at 8.00am (UK)
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Working with world-renowned partners including Intel, Airspan and Nokia, Freedom4 is the UK industry leader in WiMAX and broadband wireless access technologies.
London-based branding agency Turquoise has created the brand strategy and brand identity with supporting communications for the Freedom4 brand.
Centered around the proposition 'liberating connectivity' the brand encapsulates the innovative thinking behind this ground-breaking technology.
Turquoise has created a bold and impactful visual language with a unique typographic logotype.
Adopting a "revolutionary" style approach to communications, the brand will stand out in today's communications market.
The branding uses a palette of Freedom Blue, white, charcoal and azure, with the '4' reversed out in the 'M' of the word Freedom.
Brand wordplay can be used as a device to communicate brand messages - such as Freedom4thepeople, Freedom4thought, Freedom4Manchester.
Meri Braziel, Marketing Director, at Freedom4, commented: "Turquoise has created an exciting brand that is a perfect fit for our revolutionary broadband wireless service.
"We are confident that it will help us stand out in the communications arena".
Linda Garcia, Managing Director of Turquoise, added: "It's been very exciting to work on such a new and pioneering brand.
"As Freedom4 evolves and extends its service offerings over time, we believe this brand is bold and future-proof enough to withstand technological and industry developments.
"Also, in such a competitive and complex marketplace we believe that Freedom4 creates real cut-through".
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