Tug to roll out multilingual search for Merlin
A
Tug product story
Edited by the Marketingweek Marketplace editorial team
Dec 7, 2009
Merlin Entertainments Group has appointed Tug to manage a multilingual online search campaign for its Legoland Discovery Centres.
Tug will roll out a multilingual search engine marketing campaign using its expertise in international search engine optimisation and pay-per-click.
It will work with Merlin Entertainments Group to target families in the German, US and UK markets by improving brand awareness and driving ticket sales.
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