Creative and PR agencies target hi-tech sector

Creative agency redroute has formed a strategic partnership with technology PR consultancy TTA Communications to offer a measurable marketing service to build brands and generate leads.

The service will assist SMEs in the hi-tech communications and technology sector to build a brand and generate leads on a limited budget.

Called Brand-IT, the package is designed to meet the client's specific needs of brand planning, PR, advertising, collateral development and direct marketing, with the ultimate aim of generating more sales, through a customised and affordable package.

Director at redroute, Frank Brady, commented: "Most of our clients come to us with a common dilemma; they need to generate short-term sales, in parallel with a longer-term objective of building their brand, with a limited budget.

"We believe that this service will provide them with the 'best of all worlds' maximising the return from their marketing investment by achieving the right balance between brand building and lead generation.

"We do this by developing highly targeted customised programmes that will differentiate them in the market".

Managing Director at TTA Communications, Steve Shergold agreed: "The biggest problem for many SMEs is gaining the visibility and the credibility required to compete with their larger, and often better-funded competitors.

"By advising companies on the right messaging and by concentrating on selected market and press, the Brand-IT service will enable companies to level the playing field and receive the same awareness as their more established rivals".

TTA and redroute already have a proven track record in jointly co-ordinating marketing and PR campaigns and recently helped IP telephony specialist Swyx become Europe's leading player in the SME market.

Stuart Noad, Marketing Director at Swyx, explained: "We needed a very focused initiative to differentiate our offering from the rest of the competition - communicating a unified message to our target market was critical to this objective.

"redroute and TTA worked together to provide an aggressive, focused and cost-effective campaign, that delivered measurable results that could be directly aligned to sales growth".

redroute is an integrated advertising agency, based in Soho, London, with over 10 years of marketing emerging technology and telecoms to senior decision makers, distributors, resellers and direct to consumers.

Our core team has experience of working with many of the world's leading IT and telecoms brands including HP, Microsoft, Telewest, NTL and chello Broadband.

Our current clients include Quadriga Worldwide, Sabre Travel Networks, Swyx Telecom and Urban WiMAX.

We believe that great creative thinking sometimes comes from taking a different route - developing marketing programmes that get the right balance between brand building and lead generation to deliver measurable results for our clients, through advertising, direct response, collateral and online communications.

With our recent work in marketing VoIP and convergence communication technology and launching the first WiMAX service across central London, we can offer great insights, innovative thinking and invaluable food for thought for your future marketing plans.

TTA Communications is a full service agency offering PR, marketing communications and market development services to both large and small B2B companies.

TTA has a selection of offerings that meet every budget, including one-off projects, kick-start programmes and flexible retainer contracts.

TTA has expertise in all aspects of IT including; Data and Voice networking products, software applications, contact centre solutions, biometrics, video applications (CCTV, Video conferencing), Voice over IP (VoIP), LAN, WANs, Internet, and Wi-Fi .

TTA believes its success comes from its ability to clearly communicate and differentiate the business and technical benefits of technologies to end-user (business, vertical) channel, regional and national press.

TTA's professionals has worked with some of the best-known companies in the industry, including: Swyx, Northern Telecom, Motorola, US Robotics, Cisco and BT.

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