TSC adds global soundtrack for Montblanc

Montblanc is expanding its contract with in-store music supplier TSC to add nine Italian boutiques to its multinational store list.

Montblanc is a truly international brand selling its products exclusively through its international network of authorised retailers.

It has has become a purveyor of exclusive products that reflect the exacting demands made today for quality design, tradition and master craftsmanship.

TSC is proud to be continuing its close working relationship with Montblanc by agreeing to supply music to all of the retailer's nine Italian boutiques including those based in Milan, Rome and Turin.

As well as Italy, TSC currently has music playing in eight different countries including France, Germany, Holland, Spain, Russia and South Africa with Switzerland to follow next.

Each boutique starts with the core music profile, with regional variances gradually being introduced after liaison with staff.

In 2006, German sites experienced two weeks of traditional Oktoberfest music via a specially programmed playlist, to help celebrate the country's 173rd annual event.

TSC has also programmed tracks by opera star Katherine Jenkins, one of Montblanc's international brand ambassadors.

The young opera star is also an ambassador for Montblanc's commitment to the various arts and culture donation projects, such as the Philharmony of the Nations.

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