Product category:
Point of purchase, retail design
News Release from: TSC Music Systems
Edited by the Marketingservicestalk Editorial
Team on 02 May 2007
TSC signs up fashion retailer Westworld
Westworld Retail has chosen TSC as its bespoke music supplier in the knowledge that the content provided will enhance and co-exist with its unique brand image.
Westworld Retail comprises 10 stores in locations such as Manchester, Nottingham and Bristol The stores have a strong brand image, which is based on the dynamics of the products that they sell, which include Hooch and Bench
Both of these brands are renowned for being highly successful, as well as having a distinct and strong brand image.
Westworld has built on these strong foundations to provide clothing that's both stylish and multi-functional.
When creating the music profile that would best suit the retailer, in-store music supplier TSC considered the brand image that Hooch and Bench have spent years building, as well as the image that Westworld wants to convey.
Music has been selected for its wide appeal to the core customer demographic and is therefore cool, contemporary, uptempo and feel-good.
• TSC Music Systems: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
