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Coffee Primo offers music break

A TSC Music Systems product story
Edited by the Marketingservicestalk editorial team May 1, 2007

TSC Music Systems' partnership with eMusic has allowed it to introduce the download company to many of its customers, including Coffee Primo at Welcome Break.

Welcome Break introduced its branded coffee offering Coffee Primo back in 2002 and TSC has been providing bespoke branded music ever since.

Now TSC has helped design promotional cards that have been placed in over 50 Coffee Primo cafes at Welcome Break service stations nationwide.

The cards direct customers to eMusic's download site where users can sign up for a 14-day trial and download a selection of tracks.

After 14 days, users can sign up for the full subscription service or if they decide not too, keep the tracks they already have and pay nothing.

eMusic is the world's largest retailer of independent music and the world's second-largest digital music retailer overall, offering more than 2 million tracks from more than 13,000 independent labels spanning every genre of music.

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