Onesource adds context to web-traffic intelligence

Trovus and Onesource Information Services have joined forces to help companies make better and more immediate use of the actionable intelligence gained from website traffic.

Trovus builds profiles of users visiting a website, including information such as the length of time the user spent on the site, the pages that were clicked through, the number of times visited, and where the user originated.

Trovus said its solution will be enhanced with company and market data from Onesource to provide enriched and more immediately actionable analysis of website visitors, helping drive sales and business growth.

Trovus customers can also opt-in to receive additional data, such as company profile, financials, key decision makers, news and contact information through their web analytics reports.

They will be able to build an instant profile of the companies visiting their website, eliminating the time they used to spend finding this information and helping marketers decide upon and carry out the next action that could turn the prospect into a client.

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