Trovus launches Revelation analytics web tool

Trovus has launched Trovus Revelations, an analytics web tool designed to deliver real-time 'who and why' information about website activity while protecting the privacy of users.

Trovus Revelations tracks and logs key information such as the source domain (and therefore company identity) of individuals accessing an organisation's website even if they do not register on the site, how the user found the site (e.g Google search, including search terms), which pages they viewed on the site and how long they spent on those pages.

A report is provided through a secure portal in a layout that enables marketers to easily identify the organisations that could prove serious sales prospects for specific product or service offerings.

The data also highlights whether the business' current marketing strategy is generating interest from the right target markets.

The tool is being marketed at small to medium enterprises and provides an affordable way to enhance online sales and marketing efforts and deliver real-time marketing intelligence on specific sales opportunities that can be leveraged online or offline.

Caspar Craven, co-founder and director of Trovus, said: 'Many businesses still rely on services like Google Analytics to track activity on their website.

'While such top-level analytics play a role in the online marketing mix, they do not offer the type of detailed, qualitative data that tells you which companies have been viewing your website and what they might be interested in buying.

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