Product category:
Integrated marketing
News Release from: Truth
Edited by the Marketingservicestalk Editorial
Team on 14 August 2007
Universal Music TV kicks off digital
campaign
Integrated Agency Truth has launched a new digital campaign for its client Universal Music TV.
Truth has designed and built an HTML eCard and a microsite for each of three TV advertised compilation CDs, Twice as Nice, R and B Love Collection and My Songs, each boasting more exclusives and chart smashes than similar compilations The collections features anthems from Nelly Furtado, Justin Timberlake, 50 Cent, Rihanna, Gwen Stefani, Nelly Furtado, Razorlight, and Kaiser Chiefs
Each micro site features audio samplers, "send to a friend" and "buy now" plus data capture mechanics in the form of competitions to win exclusive prizes and goody bags.
Each email is targeted at a specially selected list of over 30,000 addresses.
Amy Tolhurst, New Media Manager at UMTV, commented: "These are big releases for Universal Music TV; the online component gets more important every time we launch one of these compilations.
Truth has created and produced striking digital creative work that reaches our audience allowing them to interact with and sample new releases and ultimately click directly through to purchase".
Mike Berry, Managing Director of Truth, added: "This has been a fantastic brief to work on; we have created a visually attractive online campaign which communicates with the key audience powerfully and directly; it's great to work in such an exciting space and music brands don't come any bigger than Universal".
Universal plans more launches of compilation CDs throughout the remainder of 2007.
• Truth: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
