Tradedoubler runs Yves Rocher affiliate strategy

A Tradedoubler product story
Edited by the Marketingweek Marketplace editorial team May 25, 2010

Tradedoubler has been appointed by cosmetics and beauty brand Yves Rocher to run an exclusive pan-European affiliate marketing programme across 12 countries.

Yves Rocher's aim is to capitalise on its brand reputation for quality to bolster its internet presence and further increase sales through Tradedoubler's affiliate network.

Through the strategic partnership with Tradedoubler, Yves Rocher has developed a comprehensive and refined online strategy to target consumers and maintain brand awareness in a more cost-effective manner, delivering increased results and return on investment.

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