Tradedoubler announces Marin technology agreement

Tradedoubler has announced a technology integration agreement with Marin Software to provide enhanced cross-media tracking.

Marin Search Marketer will integrate with the TD Integral Cross Media Marketing Platform to complement and enhance the company's current search solution.

The agreement means Tradedoubler's search customers will be able to access a powerful and easy-to-use search management platform.

According to the company, the partnership with Marin Software will accelerate delivery of the latest technology capabilities to Tradedoubler's existing search customers.

Marin Search Marketer will be integrated with Tradedoubler's platform in the coming months and will make it possible for Tradedoubler to phase out parts of the current technology.

This is not expected to have any impact on the value of intangible assets.

Marin Search Marketer is a hosted paid search management application that helps advertisers and agencies manage and grow their search campaigns in a user-friendly environment that fits individual workflows.

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