Airline selects Tradedoubler affiliate programme
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Tradedoubler product story
Edited by the Marketingweek Marketplace editorial team
Mar 31, 2009
Tradedoubler has been appointed by Scandinavian Airlines (SAS) to manage its affiliate marketing programme.
The airline is aiming to boost its internet presence and sales in the increasingly competitive travel market through Tradedoubler's pan-European affiliate network.
The deal sees Tradedoubler initially launch the programme in the UK and Ireland and continuing to roll out across Spain, France and The Netherlands in the coming days.
The affiliate programme will complement SAS's existing online efforts to look for solutions in driving sales, maximising return on investment and providing an effective online service for SAS customers via their various local websites.
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