Tradedoubler to handle airline's affiliate plans
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Tradedoubler product story
Edited by the Marketingweek Marketplace editorial team
Nov 10, 2008
Tradedoubler has been appointed by Cathay Pacific to manage the airline's affiliate marketing programme.
The deal will see Tradedoubler initially launch the programme in the UK in January 2009, with a view to rolling out across Germany, France, Italy and the Netherlands in time.
The affiliate programme will be used to complement Cathay Pacific's existing online efforts, which include a search engine marketing campaign and rich media online experiences, and is intended to help boost online ticket sales and drive Cathay Pacific's competitiveness in the internet sales market.
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