Product category:
Affiliate marketing
News Release from: TradeDoubler
Edited by the Marketingservicestalk Editorial
Team on 14 May 2008
HotelConnect books TradeDoubler
TradeDoubler, the pan-European digital marketing company, has been chosen by HotelConnect to manage its affiliate marketing programme in the UK.
The new contract will see HotelConnect expand its existing affiliate programmes by moving its current activity from the Commission Junction network to TradeDoubler As part of the contract, HotelConnect will implement TradeDoubler's call tracking technology, td Talk
This article was originally published on Marketingservicestalk on 10 Jan 2008 at 8.00am (UK)
Related stories
TradeDoubler offers latest search technology
TradeDoubler has launched td Searchware 4, a search management technology designed to enable the world's largest advertisers to make the most of their online media spend.
td AdMatch maximises contextual advertising
TradeDoubler, the global digital marketing company, has launched td AdMatch, its cutting-edge contextual advertising solution.
With 15 per cent of existing business coming through phone bookings, td Talk allows HotelConnect to further extend its affiliate programme by linking it to its call centre and offering commission on both qualified sales calls and online sales.
The added ability to track affiliate generated calls will stem drop-outs from the buying process and enhance programme performance in terms of earnings per click (EPC) as well as incremental sales revenues.
James Parker, online marketing manager at HotelConnect, said: "We chose TradeDoubler for its experience in the travel sector and the breadth and reach of both its publisher network and the TradeDoubler office network across Europe.
"As well as expanding our UK affiliate marketing activity, part of our strategic plan is to really establish a presence in the Scandinavian market and TradeDoubler is the only provider that can offer such reach".
Mike Glegg, sales director at TradeDoubler, commented: "We are thrilled that HotelConnect has chosen TradeDoubler to play a pivotal role in expanding its affiliate activity.
"This latest contract win strengthens TradeDoubler's experience and burgeoning client portfolio in the travel sector.
"We're confident that, through combining its affiliate programme with td Talk, we can help HotelConnect to meet and exceed its marketing and sales goals".
As further support of TradeDoubler's travel sector credentials, it has been honoured with the 'Best Use of Affiliate Advertising' title at the Travolution Awards 2008.
The award was won for its affiliate programme with SkyEurope, which has continuously exceeded all revenue, recruitment and growth targets for the popular low-cost airline.
• TradeDoubler: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
