Product category:
Affiliate marketing
News Release from: TradeDoubler | Subject: td AdMatch
Edited by the Marketingservicestalk Editorial
Team on 02 April 2008
td AdMatch maximises contextual
advertising
TradeDoubler, the global digital marketing company, has launched td AdMatch, its cutting-edge contextual advertising solution.
td AdMatch is designed to maximise the performance of online advertisements and is unique in its ability to serve ads across text, image and display ad formats td AdMatch scans the content of web pages and contextually matches ads alongside related website content
This article was originally published on Marketingservicestalk on 10 Jan 2008 at 8.00am (UK)
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By improving the relevancy of advertising on publisher websites, internet users are more likely to respond - helping to drive higher quality click-throughs and increase results for both advertisers and website publishers As a supporter of contextual advertising, Chris King, Head of Affiliates at BT, said: "We're excited about the possibilities afforded by td AdMatch.
"Online consumers are becoming ever more savvy and the need for solutions to more effectively engage with them through targeted, relevant advertising is growing.
"td AdMatch will allow BT to drive even better performance from our ads through contextual targeting".
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Joshua James, Head of Client Services at eConversions, has been impressed with the initial trials of td AdMatch and commented: "Having been chosen to help trial TradeDoubler's td AdMatch solution, we at eConversions have been very impressed with the initial results and are eagerly anticipating the full launch.
"With the ability to display contextual product feeds, image and text ads, or even all three, td AdMatch can add true value to a website.
"However, what really separates td AdMatch from its rivals, is how it is able to match such highly relevant ads to the content of a website - something others have promised but, thus far, failed to deliver".
td AdMatch works across automated and manual specified keyword matching and allows publishers to create their own, customised ads.
The product ensures control and transparency for the entire network, with advertisers only appearing on approved sites and publishers only receiving ads for advertisers they have applied to.
Ben Manning, Product Director at TradeDoubler, said: "td AdMatch allows TradeDoubler to harness our broad and diverse range of advertisers and contextually match their ads to content from our extensive affiliate network, while giving control and transparency to both publishers and advertisers.
"This vast breadth is important because it increases relevancy and allows more accurate targeting of an advertiser's audience to drive even more results".
td AdMatch follows the launch earlier this month of TradeDoubler's product search solution, MyShop.
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