TradeDoubler Affiliate Summit is big success

TradeDoubler confirmed its leading position within the UK affiliate marketing industry when hundreds of delegates attended the TradeDoubler 2007 Summit at the British Film Institute.

Delegates comprising publishers, agencies and advertisers from sectors ranging from retail, travel and electronics to telecoms, finance and gaming attended the TradeDoubler 2007 Summit on 19 September.

Summit speakers stimulated interesting debates on the challenges and opportunities facing the online industry, and the future of affiliate marketing.

The Summit, sponsored by hmv.com, ebookers and Dell, covered a range of hot topics relevant to the affiliate space - from social networking, online consumer behaviour, loyalty and search to affiliate 3.0 and the latest TradeDoubler developments.

As well as a full timetable of keynotes, presentations, panels and QandA sessions, there were sector advice clinics and affiliate programme surgeries for more specific, one-to-one discussions.

Andreas Bernstrom, COO and Managing Director UK and Ireland, TradeDoubler, opened the summit introducing the keynote speakers, Kevin Ryan, Founder of DoubleClick and pioneer of ShopWiki, and Dan Goldstein, Assistant Professor of Marketing, London Business School.

Kevin Ryan shared his thoughts looking back on ten years of the web and provided some enlightening predictions as to where the internet industry will be by 2017.

Dan Goldstein provided a fascinating insight into human psychology and how recent changes in technology - consumer broadband and dynamic content - have led to changes in behaviour on both the consumer and business side.

He also provided some revealing research which demonstrated the continued exponential growth of social networking.

Richard Eyre, Chairman, IAB and former Chief Executive of ITV, closed the day with his session 'Don't Blame the Technology'.

He emphasised the ever increasing importance of social networking and how the age of the individual and self expression will change how we use the web.

"We thought the balance of speakers worked really well, with the wider perspective from Kevin, Dan and Richard providing a great opportunity for reflection," said Ed Hall of ClickAngel.

"All in all we thought the scale and professionalism of the event was excellent and perhaps indicative of the industry's coming-of-age".

"An excellent event", said Adam Hawes of British Gas.

"The day was a great success and I really am struggling for ideas of how it could be improved upon - it's going to be a tough task for next year's organisers to outdo it".

TradeDoubler is a pan-European digital marketing company offering a range of performance-based marketing solutions.

TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness.

Headquartered in Sweden, the company boasts a unique European reach with local offices in 16 countries across Europe and a presence in a further two countries.

With a breadth of expertise across multiple industry sectors and a network of more than 114,000 website publishers TradeDoubler helps deliver online results for over 1,400 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.

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