Trimedia gets mobile with Golden Gekko and Gideon
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Trimedia product story
Edited by the Marketingweek Marketplace editorial team
Oct 2, 2008
Trimedia has announced that it has been appointed by two mobile marketing development companies to represent their services in the UK.
Trimedia will launch Golden Gekko's Mobile Media Engine platform to brand marketers and digital advertising firms looking to engage target audiences with new campaigns.
Trimedia said it will promote Gekko's system and position in the market by demonstrating the marked change in consumer acceptance for mobile services and the notable increase in the number of marketers and digital advertising firms who can demonstrate return on investment from mobile marketing campaigns.
Gideon Mobiexplore has also retained Trimedia for a three-stage campaign designed to encourage local and national tourist boards to mobilise their services, prompt retail brands to offer a mobile map of their locations and introduce its mobile travel guide to smartphone users in the UK.
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