Product category:
Public relations
News Release from: Trimedia
Edited by the Marketingservicestalk Editorial
Team on 07 March 2008
Trimedia to help Butterfly World take
flight
Trimedia has been appointed by the Butterfly World Trust to mark the official launch of Butterfly World, which will include the world's largest walk-though butterfly bio-dome.
Butterfly World is being developed off the M25 near St Albans The Trimedia team will be handling the high-profile national launch as well as the regional launch of the GBP25m conservation attraction that is set to attract around 1million visitors a year
This article was originally published on Marketingservicestalk on 30 May 2007 at 8.00am (UK)
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The brief includes strategic counsel, media relations and event management.
The activity marks the start of phase I of the project, which is starting now with the restoration of 26 acres of native habitat for UK butterfly species.
Phase II will see the construction of the bio-dome housing a butterfly walk-through experience ten times bigger than any other in the world.
Butterfly World is the vision of award-winning lepidopterist Clive Farrell, acknowledged as the originator of the walk-through butterfly house concept: "Butterfly World is designed to bring the public into direct contact with some of the most fragile and beautiful wildlife in the world and send out a clarion call on behalf of this endangered treasure".
The project aims to raise awareness of the threats to the world's butterfly and moth population, educate the public about the conservation of all wild flora and fauna and preserve the natural environment.
It will also seek to fund research into the natural environment.
Joanna Wood, Trimedia Associate Director, said: "We have been brought on board to raise the profile of Butterfly World, build momentum around its development and underline the environmental objectives driving it".
More than 160 staff are employed in Trimedia's 13 offices across the UK including Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, London, Manchester and Southampton.
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