University challenge following new business win

Public relations consultancy Trimedia, has been appointed by Keele University, the UK's largest campus university, following a three-way competitive pitch, beating Pazang and Cognition PR.

More than 10,000 people are already studying at Keele University and it aims to be the ultimate campus university of the 21st Century.

Trimedia's Manchester office will develop a strategic communications programme to help raise its profile and boost the numbers of students applying to study at Keele.

Jenny Tucker, Director of Commercial and Facilities Management at Keele University, said: "The Keele University has appointed Trimedia to develop an initial six-month awareness-raising campaign as the agency clearly demonstrated how they could add value to our existing communications initiatives as well as an understanding of the complex and multi-faceted audiences we seek to address".

Sarah Dean Forrester, Associate Director at Trimedia, said: "This is a fantastic project to work on: Keele University is a wonderful place to study and buzzing with energy and enthusiasm.

"We're thrilled to have been appointed and are looking forward to making sure more people discover what Keele has to offer them".

The win is the latest in a string of new projects for Trimedia's Manchester office, which was strengthened with the appointment of three new employees six months ago.

Since then, the team have boosted business by adding a number of new clients to the company's portfolio.

Sarah Dean Forrester, Michelle Forsyth and Jess Boudin joined Trimedia as part of a long-term strategy to grow Trimedia's presence in the region.

They work for Trimedia's clients in the north west, including BT, Coca-Cola, Eversheds, and McDonalds.

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