Trimedia is recognised for PR in Europe

Edited by the Marketingservicestalk editorial team Jan 3, 2008

Public relations consultancy Trimedia and its clients won four awards at this year's European Excellence Awards, held in Berlin on 13 December 2007, including Best Campaign of the Year.

More than 600 campaigns were entered into the inaugural European Excellence Awards, which bring together the finest working in the communications profession throughout Europe.

Campaigns for BT, the Foreign and Commonwealth Office (FCO) and the Department for Children, Schools and Families (DCSF) were honoured, as well as Trimedia making the shortlist for Best Newcomer Agency of the Year.

Loretta Tobin, Managing Director of Trimedia in the UK, said: "It's fantastic for us and our clients to be recognised for our work on a European stage; in the past year we have gone through a major merger but we've now broken into the Top 15 PR agencies in the UK.

"We are extremely proud to receive these awards and we express our sincere thanks to our exceptional consultants and loyal clients".

The most successful campaign of the night was the DCSF initiative, "Rhyme4Respect", which triumphed in three categories: Government Agencies; Multicultural Communication; and Best Campaign.

The campaign aimed to tackle teenage pregnancy rates through an innovative PR programme to influence hard to reach teenagers, particularly Black and Ethnic Minorities, to carry and use condoms.

A nationwide lyric writing competition, "Rhyme4Respect", was launched to encourage young people to think about self-respect, respect within relationships and safer sex through music.

Also conquering its European rivals, BT Corporate Responsibility Unit's campaign to "Find a New Voice for the BT Speaking Clock" won the Telecommunications category.

The multi award-winning programme helped BT achieve outstanding results: 18,405 competition entries from across the UK; 2.2 million additional calls in first three weeks; an amazing 1,165 media items, with an advertising value of euro13.2 million; audience reach of 1.5 billion people.