Tri-Direct Sales secures buyer lists
An
Acquity product story
Edited by the Marketingweek Marketplace editorial team
Aug 21, 2008
Tri-Direct Sales has released buyer lists from Readicut and Barratts and Priceless.
The Readicut list consists of 80,000 names.
The company offers knitting, papercraft and needlecraft supplies.
The list is characterised by repeat and multiple buyers with proven online and mail order purchase of gardening, music and fashion.
The list demographic is almost exclusively older females on an average income, and buyers score highly in religious interests, books, National Trust membership and catalogue shopping.
The Barratts and Priceless list is predominantly female - 70 per cent aged 21-44 - with good levels of disposable income and high lifestyle scores in fashion, eating out, books, music and travel.
It has high levels of proven mail order buyers.
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