Tri-Direct wins digital response campaign

The Winston Churchill Memorial Trust has entrusted its first digital campaign to Tri-Direct following a recommendation by the AAR.

The campaign is designed to inform people of the work of the Trust, recruit Fellows and encourage applications to the Trust for travel scholarships.

The activity starts mid-June and will encompass PPC, digital display, direct mail and specialist press including the alumni press, New Scientist, Community Care and The Journalist.

The DM campaign will target MPs, libraries, chambers of commerce and similar, throughout the UK.

This year, the WCMT is promoting applications from new professional categories via its website which relaunched this week.

Robin Trust, Associate Director Tri-Direct, said: "It's great to work with the Churchill Trust and introduce them to the use and benefit of digital channels.

"We believe we can help them to achieve a greater engagement with their target audience; focused professional people with a desire to extend their skills and their knowledge of the world".

Jamie Balfour, Director WCMT, said: "We needed an agency that had both the flexibility and expertise to plan a campaign across all channels and that would confidently explore the opportunities presented by digital advertising.

"Tri-Direct can also extract and analyse the data from the activity and refine the strategy throughout its lifespan, allowing us to maximise our marketing investment".

Tri-Direct is a leading media independent within the finance, retail, property, telecoms, mail order and leisure sectors in the UK.

Tri-Direct takes a genuinely strategic and independent approach and offers sophisticated solutions to its clients.

Their competitive edge leads on the substantial investments into developing bespoke information tools and systems that maximise both the response rates and cost-effectiveness of direct response campaigns.

Tri-Direct specialises in the strategic integration of a broad range of responsive media.

In addition to press, inserts, radio, DRTV, email, SMS, lists and all forms of ambient media, the company has digital, data and door to door divisions.

Key clients include: Hiscox, RIAS, Vue Entertainment, and Whitbread.

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