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Yves Rocher emails call for digital advertisers

A Tri-Direct Sales product story
Edited by the Marketingservicestalk editorial team May 14, 2007

Yves Rocher, the world leader in botanical beauty products, is offering its digital insert opportunity to market via Tri-Direct Sales.

For the very first time, advertisers can place a digital insert within the Yves Rocher email newsletter that is sent to 70,000 customers three times every month.

This opportunity allows advertisers to target affluent and upmarket environmentally conscious females, typically aged 35 years plus, who have purchased a wide range of innovative products online including skincare, toiletries and cosmetics all produced from natural plant extracts.

Interests include shopping by catalogue, health foods, wines, books, collectables and foreign travel.

Cost per 1,000: £20.

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