VisitScotland picks business tourism PR firm

A contract to encourage business tourism to Scotland has been secured by Tricker PR in Aberdeen.

The award-winning public relations company, which has clients throughout the UK, will promote Scotland as a leading business destination to key markets across Britain.

Tricker PR will provide PR services to the Business Tourism Unit at VisitScotland for up to three years.

VisitScotland - Scotland's national tourism organisation - provides leadership and direction for the development of Scottish tourism and has a strategic role to generate maximum economic benefit for the country.

Business tourism generated from in the UK is currently worth GBP700 million to Scotland.

Beverley Tricker, Managing Director and founder of Tricker PR, said: "The whole team is incredibly proud to have secured such a high-profile contract in a very competitive situation and look forward to working with the Business Tourism Unit to meet its future targets".

VisitScotland is working with the tourism industry towards a shared industry ambition to increase the value of tourism to Scotland by 50 per cent by 2015.

A sustained public relations programme will be put in place by the team at Tricker PR over the coming year which supports VisitScotland's activity and will help to position Scotland as a leading business tourism destination.

Caroline Packman, Head of Business Tourism at VisitScotland, added: "We were very impressed by Tricker PR's knowledge of the MICE (meetings, incentives, conferences and exhibitions) sector and its track record in generating innovative and creative story angles.

"We look forward to working together to raise the profile of the Business Tourism Unit and highlight what Scotland has to offer business communities across the UK.

"To achieve our shared vision to create an industry worth in excess of GBP6 billion from business and leisure tourism will require action from all aspects of the industry".

Tricker PR is one of Aberdeen's most successful PR agencies.

It has won 16 awards in just five years, testimony to the creativity and continued success of the consultancy since it was established by Beverley Tricker in 2001.

As one of Aberdeen's fastest-growing PR agencies, the company has more than 30 consumer and business-to-business clients, from a broad range of sectors including retail, oil and gas, tourism, technical, not for profit, hospitality and professional services.

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