Product category:
Awards
News Release from: The National Business Awards
Edited by the Marketingservicestalk Editorial
Team on 15 November 2007
Speedy Hire wins national marketing
award
Newton le Willows-based Speedy Hire has won The EIM Marketing Strategy of the Year Award at this year's National Business Awards, sponsored by Orange.
Speedy Hire scooped the prestigious title at a glittering ceremony, hosted by Sir Trevor McDonald in front of 1,200 business leaders, VIPs and press at London's Grosvenor House Hotel Speedy Hire is the leading provider of tool and equipment hire services in the UK
This article was originally published on Marketingservicestalk on 4 May 2007 at 8.00am (UK)
Related stories
National Business Awards call for entries
This year's National Business Awards is inviting organisations from both the private and public sectors to enter the ClarityBlue Marketing Strategy of the Year Award.
Last chance to enter National Business Awards
The entry deadline for the 2007 National Business Awards is fast approaching and organisations have only until noon on Wednesday 25 July 2007 to make their submissions.
The company currently supplies to contractors, builders, industry and the public sector from 361 depots throughout the UK and Ireland.
Divisions within Speedy include training, tools, portable accommodation, lifting, surveying, pumping and power generation equipment.
Martin Webley, managing director of Experian's Integrated Marketing division, commented: "The EIM Marketing Strategy of Year Award recognises marketing excellence and Speedy Hire's strategy highlights how marketing can successfully get serious messages across to improve health and safety.
"Speedy Hire's award is richly deserved and it stood out to all of us a flagship example of imaginative and results orientated marketing at its very best".
Speedy Hire's marketing strategy was to better align itself to its customer base and supply chain.
Operating in a rapidly commoditising market, it set its stall out as the number one hire company for health and safety.
Its 'Safety from the Ground Up' strategy was born from not just the need to create long-term competitive advantage, but also from the findings of independent research it commissioned.
Undertaken to ascertain the awareness levels of new regulations at the equipment user level, its results made startling reading with only 33 per cent of operatives reporting any awareness.
Now in its third year and primarily targeted at construction workers, it aims to increase the awareness of risk and promote safer practice when working.
It has focused on a variety of issues, including dust control, Hand Arm Vibration Syndrome and the dangers of working at height.
This integrated campaign which makes clever use of communication packs, training and roadshows, has gone a step further as its innovative 'Tool Box Talks' has reached those with literacy problems as too the growing number of foreign workers whose first language is not English.
A resounding success, it has grown market share to an impressive 27 per cent; doubling it in less than five years.
• The National Business Awards: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
