Google chief to give keynote at Incentive Show

The National Incentive Show's seminar programme, taking place on 16 - 18 September 2008, is set to lead the way in industry inspiration.

With the ever growing importance of digital marketing as part of any promotional marketing strategy, the confirmation of Google Marketing Director, Dan Cobley, as keynote speaker is expected to be well received by over 4,500 visitors to this year's show.

This high-level keynote will give a unique insight into how the web is having an astounding impact on how people interact and communicate with brands and what this means for marketers.

In addition to this keynote talk there will be Google Masterclasses demonstrating to attendees how they can acquire and convert customers via their website.

Simon Mayle, Marketing Manager at Touchstone Exhibitions, said: "Feedback on last year's seminar programme was excellent and this year we will be taking it to a new level; the programme will be delivered by industry leaders and will be a forum for forward-thinking ideas that people can take away and implement back in the office".

The National Incentive Show is the UK's most attended exhibition for incentive, motivation and promotional marketing industries and takes place at the NEC, Birmingham, 16 - 18 September 2008.

Last year's show attracted over 4,300 attendees, up 13 per cent on the previous year.

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