Event Synergies lead to IPIA and Touchstone plan

The Independent Print Industries Association and Touchstone Exhibitions have announced that Print for Business Exhibition and the National Incentive Show will be co-located this year.

The Print for Business Exhibition and the National Incentive Show will be co-located at the NEC in Birmingham on 16-18 September 2008.

Exhibitors at the Print for Business Exhibition, which has proven track record as the industry forum for print buyers, have enthusiastically welcomed the advantages and added value of running alongside the National Incentive Show.

The most recent National Incentive Show saw an 13 per cent increase in the quality and quantity of the buying audience to over 4,300.

Touchstone's Exhibition Director Sylvana Malachias said: "We are very excited about the growth potential this new collaboration and confident about a surge in visitor numbers to both events next September".

Andrew Pearce, IPIA Chief Executive, said: "This excellent partnership will really drive the Print for Business Exhibition forward and offer IPIA Members and other exhibitors an excellent business development opportunity".

Print for Business is the only UK trade show dedicated to the trade providers of print-related products services, systems and solutions.

The National Incentive Show is the UK's market-leading show for incentive, motivational and promotional marketing products.

The shows will also be co-located with a number of other successful events taking place at the NEC including The National Venue Show, Call Centre Expo and Customer Strategy and Management.

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