Incentive show seminars to tackle key issues

Promotional ideas, successful incentive schemes, leading motivated teams and the latest green incentives are some of the key issues to be addressed at the National Incentive Show in September.

The National Incentive Show takes place at the NEC, Birmingham, on 25-27 September 2007.

Sylvana Malachias, Show Director of the National Incentive Show, said: "These topics are the result of extensive research in the industry - talking to experts, practitioners and end-users, so the seminar programme reflects the current industry trends, making it one of the best respected in its field.

"It will ensure attendees take away solid lessons and enable them to put into practice what they've heard at the event".

Those who wish to attend the seminars can register and book online.

There will be 16 seminar sessions per day and these will include the following.

21 Great New Ideas to Promote Your Business: Gordon Glenister, Director-General of the BPMA, will be previewing some of the most innovative ideas in the industry today as well as examining how to use old favourites in a new and creative way.

Leading Highly Motivated Teams: Dan Collins, Managing Director of Fresh Tracks, will be examining why some leaders motivate and some just manage.

He will also share his 10 tips for transforming demotivated teams, looking at rewards that keep getting results, discussing how to match the incentive to the person and the art of generating massive productivity on a minuscule budget.

Successful Incentive Schemes: Taking visitors through a case study of automotive company Ford, Julian Bazley, Incentive Specialist at Maritz, will be sharing his expertise on setting objectives, knowing the target audience, the best way to structure and communicate a scheme and how to assess whether a programme has delivered a return on its objectives.

Golden rules of Organising Incentive Travel: This seminar will equip visitors with the skills for organising Incentive Travel including the golden rules, risk management and quantifying the benefits.

In addition, the latest trends such as incentive travel going green will be covered by Richard Waddington of First Protocol and Tim Waygood of MotivAction.

Inspiring Away Days and Captivating Conferences: Audience psychology, how to choose the right venue, beating the budget and how to sleep soundly the night before the big day will be among the subjects covered by Dan Collins of Fresh Tracks in this seminar.

The World of P-O-P Today: Phil Day, Membership Services Manager at Point of Purchase Advertising Industry (POPAI), will be outlining the latest innovations in point of purchase as well as current and future trends.

Further leading speakers sharing their knowledge and expertise at the event include a panel of speakers from The VA, speakers from The IDM and Andy Owen of Andy Owen Associates.

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