Totally Dynamic wraps rickshaws for O2 and Nokia
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Totally Dynamic product story
Edited by the Marketingweek Marketplace editorial team
Jun 10, 2010
Vehicle wrapping specialist Totally Dynamic has been appointed by O2 and Nokia to wrap pedal-powered rickshaws to engage customers.
O2 has been using the liveried rickshaws to ferry O2 fans to and from Arsenal home games at the Emirates Stadium as well as at other O2 events around the city.
The O2 campaign is to promote its Priority Club, which puts subscribers to the front of the queue when looking for tickets to O2 gigs and events.
Nokia has also had a number of pedal-powered rickshaws wrapped for its 'The World is Now Free' campaign, which has seen the company make GPS navigation free for all of its current mobile handset users.
The rickshaws were wrapped to order by Totally Dynamic's north London centre, run by Scott Coleman.
The campaigns for Nokia and O2 were organised and run by Media Out Of Home.
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