Product category:
Outdoor and ambient
News Release from: Totally Dynamic | Subject: vehicle wrapping
Edited by the Marketingservicestalk Editorial
Team on 20 June 2008
ASBO van bids to stamp out anti-social
behaviour
Most people have been a victim of anti-social behaviour - and some of Scotland's toughest areas have been visited by an 'ASBO van' in a unique bid to target the problem.
The campaign was a joint venture between Strathclyde Police and Renfrewshire Council, with the help of Totally Dynamic's centre in central Scotland The brightly coloured Peugeot Boxer was stamped with the uncompromising message that anti-social behaviour is unacceptable
This article was originally published on Marketingservicestalk on 27 Jun 2008 at 8.00am (UK)
Related stories
Customised Saab promotes ski sponsorship
A uniquely customised Saab 93 Convertible helped to promote General Motors' sponsorship of Ski Challenge 2008.
Adam Sharpe, owner of Totally Dynamic's Cumbernauld centre, who created the brightly coloured wrap, said: "What makes this message all the more powerful is its simplicity: it's a strong look and the colour is powerful.
"You can't help but be drawn to what's written on the side.
"The message hits home and the design attracts attention".
The van also features Totally Dynamic's perforated window film technology, which Sharpe said provides one-way vision on its windows: "Inside gets a view of outside, but not vice-versa".
He added: "I'm told the campaign went well; in the past, the van being used to tour the schools and other sites was pretty anonymous, with the simple telephone number you might need to get information hardly visible at all.
"But when you add the words 'Stamp out anti-social behaviour in Renfrewshire' across a bright purple background, it gets noticed".
• Totally Dynamic: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
