Product category:
Outdoor and ambient
News Release from: Totally Dynamic | Subject: vehicle wrapping
Edited by the Marketingservicestalk Editorial
Team on 11 June 2008
Giant bee brings movie buzz to high
street
A 20ft-high mobile bee brought a dramatic splash of colour in high streets across Britain.
The "Queen Bee" added to the buzz of excitement accompanying Bee Movie, the animated comedy starring the voices of Jerry Seinfeld and Renee Zellweger Vehicle wrapping specialist Totally Dynamic provided the striking orange and yellow design on a former plane simulator perched on top of a flatbed lorry, with the message to "start thinking bee" in ten UK cities including Glasgow and London
This article was originally published on Marketingservicestalk on 14 Aug 2007 at 8.00am (UK)
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Scott Coleman, owner of Totally Dynamic's north London centre, who completed the order, said: "The bee was a fantastic sight.
"The simulator had to be appealing and its shape naturally lent itself to being transformed into a bee' visitors inside could actually experience flying like a bee.
"The simulator travelled the length and breadth of Britain so it had to be hard-wearing".
Totally Dynamic liaised on the dramatic project with Beatwax, which was working on behalf of Paramount Pictures UK, the distributor of the Dreamworks animation.
Balpreet Mangat of Beatwax said: "Totally Dynamic was great to work with and was flexible in delivering the final product which we required." She added: "The image worked: total footfall during the tour was 1,139,000, and, according to marketing research, the simulator was seen in transit by six million people".
The imposing vehicle began its tour in Glasgow in December and finished its tour with a four-week stay at the Winter Wonderland in London's Hyde Park.
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